Macy’s Herald Square sought to increase the impact of their flagship store by asking brands like LRG to amplify the experiences within their retail spaces.

This is a branded retail space for Lifted Research Group (LRG) sited within Macy’s flagship department store in New York City. I worked with the Creative Director and digital media developers at Vizwerks to create a design concept that would be on-brand and compelling, featuring a highly engaging and technically advanced digital media wall.