Mario Andretti: Racing Royalty
Mario Andretti is the most successful auto racer of all time. His story is one of hard work and good fortune that lifted a refugee family from great adversity to the fulfillment of the American Dream.
This 8,000sf feature exhibit was created with World of Speed Motorsports museum to celebrate the epic racing career of Mario Andretti.
Exhibit team
Matt Suplee, Exhibit Designer/Developer
Ron Huegli, Curator
Mike Bellinger, Graphic Designer
Erin Bledy, Ty Feague, Video Production
photos: Ty Feague, courtesy of World of Speed
In their own words.
Mario Andretti: Racing Royalty made use of video throughout the exhibit and online. This was a very effective method of drawing the audience in, telling the epic Andretti story, and making emotional connections with viewers. An introductory 90 second video opened the exhibition and gave a succinct overview of the entire exhibit. Subsequent videos told more detailed and specific stories about each thematic "pod" that they sat adjacent to, such as one about Andretti's early life, which sat beside one of the cars featured in the story.